Glossary
SSO (Social Sign-On)
An authentication method that lets users log in with their existing accounts from providers like Google, Apple, Facebook or LinkedIn. In Ethora it’s a pre-built feature toggled from the Admin panel.
General definition
Social Sign-On (SSO) is an authentication method that lets users log into third-party apps or websites using existing credentials from popular social services such as Google, Facebook, Apple or LinkedIn. Instead of creating separate logins, users authenticate through their chosen provider.
SSO relies on OAuth 2.0 or similar protocols to streamline registration while improving both convenience and security. On BaaS and no-code platforms it usually ships as a pre-built feature with visual configuration, built-in account management and automatic token handling.
SSO in the Ethora ecosystem
In Ethora, app owners manage social sign-on options from the Admin panel’s Settings section, enabling or disabling providers as needed. Changes apply immediately for web apps; mobile apps require resubmission to the app stores. The chosen method is stored in the user record (for example sso_google or sso_apple).
SSO also works with Ethora’s AI agents and embeddable chat widgets. The Users API includes an externalID mechanism for connecting legacy enterprise systems with SSO-authenticated, customer-facing applications.
