Glossary
White-labelled application
A customizable app that businesses can brand and ship as their own without building from scratch. Ethora provides ready-made white-label engines for iOS, Android and web.
General definition
A white-labelled application is a customizable software product that businesses can brand and tailor without building it from scratch. The term comes from “white label” — a blank label a company fills in with its own branding for resale or internal use.
White-label software typically operates in a B2B2C framework: a business uses the software to serve its own consumers, creating a dual relationship within a single product ecosystem.
White-label apps in the Ethora ecosystem
Ethora ships ready-made white-label app engines across platforms — native Swift on iOS, native Kotlin & Java on Android, and React.js on web. Two approaches are supported: low-code, modifying the engines from Ethora’s open-source GitHub repositories, and no-code, adjusting branding and settings from an admin panel with no coding at all.
Both let businesses deploy a fully branded app within minutes while keeping complete control over branding and distribution. For deeper custom logic or legacy integrations, Ethora also offers API endpoints and lower-level SDKs alongside the no-code AI Agent Builder.
