The Ethora Blog

In-App Chat for Product Teams: What to Ship, What to Skip, What to Buy

Chat SDK

Jul 27, 2026

In-App Chat for Product Teams: What to Ship, What to Skip, What to Buy

Chat is what almost any application needs – it provides support, community building, team collaboration, or customer communication. It can dramatically impact user engagement and retention and can boost conversions by up to 40%. But when you start mapping what features your chat needs, it often becomes a mini-product with its own roadmap. To stay […]

White-Label Chat: What True Brand Ownership Means and 10 Providers Compared

Content

Jul 23, 2026

White-Label Chat: What True Brand Ownership Means and 10 Providers Compared

White-label chat demos are always perfect: the bubbles have your logo, the color scheme matches your product – everything looks like you’ve built it yourself. Yet many vendors offer only superficial customization, despite claiming to be white label.

Chat App UI/UX: Design Patterns That Make Users Stay

React Native

Jul 20, 2026

Chat App UI/UX: Design Patterns That Make Users Stay

Chats are one of the main channels you interact with your customers. In this piece, we’ll consider features, accessibility, AI, common mistakes, and chat app UX/UI best practices.

Digital Transformation for Midstream Oil & Gas: Field Communications, AI Knowledge Bases, and Compliance-Grade Data

Development

Jul 17, 2026

Digital Transformation for Midstream Oil & Gas: Field Communications, AI Knowledge Bases, and Compliance-Grade Data

This article covers the four layers of midstream digital transformation, the six software categories that actually move the needle, and two overlays – secure field chat and AI regulatory knowledge bases – that are underappreciated relative to their ROI.

Mobile App MVP in 30 Days: Scope, Stack, and What to Skip

React Native

Jul 13, 2026

Mobile App MVP in 30 Days: Scope, Stack, and What to Skip

This is the comprehensive mobile app MVP guide: how to scope so you're testing one real hypothesis, how to pick a stack honestly, a build-vs-buy verdict on every common MVP feature, a week-by-week calendar, and what to do in the days after you ship – because launching is the easy half.

Chat APIs Explained: Architecture, Protocols, and How to Pick One

Chat SDK

Jul 9, 2026

Chat APIs Explained: Architecture, Protocols, and How to Pick One

So this article starts from the bottom and works up: what is a Chat API is and what it does, the transports underneath it.

Don't Miss a Thing!

Join our newsletter to get the latest updates, insights, and exclusive content: straight to your inbox!

Free Sign Up