The Ethora Blog

Digital Transformation for Midstream Oil & Gas: Field Communications, AI Knowledge Bases, and Compliance-Grade Data

Development

Jul 17, 2026

Digital Transformation for Midstream Oil & Gas: Field Communications, AI Knowledge Bases, and Compliance-Grade Data

This article covers the four layers of midstream digital transformation, the six software categories that actually move the needle, and two overlays – secure field chat and AI regulatory knowledge bases – that are underappreciated relative to their ROI.

Mobile App MVP in 30 Days: Scope, Stack, and What to Skip

React Native

Jul 13, 2026

Mobile App MVP in 30 Days: Scope, Stack, and What to Skip

This is the comprehensive mobile app MVP guide: how to scope so you're testing one real hypothesis, how to pick a stack honestly, a build-vs-buy verdict on every common MVP feature, a week-by-week calendar, and what to do in the days after you ship – because launching is the easy half.

Chat APIs Explained: Architecture, Protocols, and How to Pick One

Chat SDK

Jul 9, 2026

Chat APIs Explained: Architecture, Protocols, and How to Pick One

So this article starts from the bottom and works up: what is a Chat API is and what it does, the transports underneath it.

Ethora 26.07: Deep Theming, Message Search, Durable Reactions

Chat SDK

Jul 6, 2026

Ethora 26.07: Deep Theming, Message Search, Durable Reactions

Ethora 26.07 brings full theming and font control across web, React Native and Android, end-user message search, audio calls, and durable message reactions.

On unread message counts and chat server performance

Chat SDK

Jul 1, 2026

On unread message counts and chat server performance

Ethora now offers a server-side unread message counts API for chat, alongside the client-side SDK approach. See the trade-offs and when to use each.

How WhatsApp Works: System Design, Tech Stack, and Lessons for Building Your Own Chat

Chat SDK

Jun 25, 2026

How WhatsApp Works: System Design, Tech Stack, and Lessons for Building Your Own Chat

WhatsApp was acquired in 2014 for $19 billion. At the time, it had 450 million users and 55 engineers. The ratio – users to engineers – was treated as a joke. Now that number is closer to 3.3 billion users, and the engineering team still wouldn’t fill a conference room at a mid-sized tech company. […]

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