The Ethora Blog

How Does WhatsApp Work? Inside Its Architecture & Design

Chat SDK

Nov 13, 2025

How Does WhatsApp Work? Inside Its Architecture & Design

Today, it’s difficult to imagine global communication without mobile messengers. And there’s one messenger that stands out from the crowd – WhatsApp. Its advanced features, from text and voice messages to video calls and media sharing, along with fast, private, and reliable communication, make it the most popular chatting app in the world. How does […]

Top User Engagement Metrics for Mobile Apps in 2026

AI SDK

Nov 6, 2025

Top User Engagement Metrics for Mobile Apps in 2026

The good app is not the one users download, but the one they keep using after downloading it. With almost 9 million apps out there, it’s quite a competition, so you need to understand whether users like your app. That’s why it’s critical to measure your mobile app engagement. Measuring engagement KPIs will provide you […]

How to Create a Dating App: An Engineer’s Step-by-Step Guide

Chat SDK

Nov 2, 2025

How to Create a Dating App: An Engineer’s Step-by-Step Guide

Swipe left, swipe right – in just a few taps, people are meeting, matching, and sometimes even marrying. Dating apps are booming, and the dating app market is one of the most dynamic worldwide. And this is a great opportunity for developers. Creating your own dating app today is a good idea for several reasons: […]

Top 10 Reasons Your Text Message Failed and How to Resolve Them

Chat SDK

Oct 23, 2025

Top 10 Reasons Your Text Message Failed and How to Resolve Them

The first SMS was sent long ago, in 1992, and yet, this form of communication remains one of the most reliable and widely used. 5 billion people (65% of the global population) still send and receive sms messages. But what’s more important for the business is that these messages have an impressive open rate of […]

Customer Retention Rate Insights by Industry in Mobile Apps

Chat SDK

Oct 16, 2025

Customer Retention Rate Insights by Industry in Mobile Apps

Creating a full-featured app that meets the customers’ needs is cool and can help you attract users. Yet, customer acquisition is only a part of the deal.After users download the app, you need to ensure they are engaged and keep using it over time, otherwise, all your efforts in acquiring those users go to waste. […]

Case Study: RAG AI chatbot for health supplements business

Embeddable AI Widget

Oct 2, 2025

Case Study: RAG AI chatbot for health supplements business

Industry: Health & Wellness, Dietary SupplementsBusiness Size: Small BusinessProduct: “Food Pause” Detox Program and ExtraDetoxBoxImplementation Time: Under 30 minutes Contents Background: It’s been a month since people started throwing website examples at me for demonstrating LLM + RAG AI chatbots demonstrating the capabilities of our embeddable AI agent widget, but I only recently began publishing […]

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