Ethora: The Landbot Alternative That Answers From Your Content
Skip building flows. Give an AI chatbot your website and documents, set a few instructions, and paste one line of code. Visitors ask questions in their own words and get answers grounded in your content, with a person able to join the same conversation. Free plan with no credit card, and you can self-host the open-source core.
The honest short answer
Ethora vs Landbot: the honest short answer
Landbot is a no-code builder for AI agents and chatbots on WhatsApp and websites, built around a drag-and-drop flow builder for lead capture, sales, support and bookings, where button flows and AI answers can be mixed. Ethora takes a different route for the website: there is no flow to build. You give an AI agent your site and documents, test it in a chat that shows the sources behind each answer, and embed it with one script tag. The free plan includes the AI features, and the core is open source if you want to host it yourself.
Stay with Landbot if
- You want scripted, button-led flows that capture and qualify leads step by step
- WhatsApp Business is a main channel for you
- You push leads into HubSpot, Salesforce or other tools through ready-made integrations
Choose Ethora if
- You want visitors to ask anything and get answers from your own content, without mapping every path
- You want to try the AI on a free plan before paying
- You need to self-host, use your own model, or grow into chat inside your own app
Best for: Landbot for scripted lead-capture flows on WhatsApp and the web; Ethora for an AI chatbot on your website that answers from your content, free to start and self-hostable.
Side by side
Ethora vs Landbot: capabilities at a glance
The questions buyers ask most when choosing a chatbot for their website. Landbot facts come from its public website, pricing page and help center.
Ethora
How to read this table
Landbot facts are taken from landbot.io, its pricing page and its help center, checked 16 October 2026. Landbot prices are in euros before tax. Plans and limits change, so check their pricing page for the current state. If something here is out of date, tell us and we will correct it.
Why teams switch
Why teams move from Landbot to Ethora
Flows are great when you know every question in advance. Teams switch when visitors keep asking things the flow never planned for.
Landbot
No-code chatbot builder
Ethora
Open-source chat and AI platform
An honest view
When Landbot is the better choice
We would rather you pick the right tool. Landbot is likely the better fit in these cases.
Scripted lead capture
If you want every visitor walked through the same questions with buttons, then scored and routed, a flow builder is the right tool. Ethora has no flow builder.
WhatsApp as a main channel
Landbot builds for WhatsApp Business as well as the web. Ethora runs on your website and in your own apps, and does not offer WhatsApp.
Ready-made CRM integrations
Landbot lists native integrations with HubSpot, Salesforce and 20+ other tools, plus more through Zapier and n8n. If leads must land in your CRM on day one without building anything, stay with it.
Build it on Ethora
Everything you need to replace Landbot on your website
The pieces most teams use when they move their website chatbot to Ethora.
AI chatbot for your website
One script tag adds a floating AI chat widget to any site. It loads asynchronously and keeps its styles isolated from your page.
See the AI chat widgetRAG chatbot on your own content
Crawl your website, upload documents, and check which sources each answer used before you go live.
How the RAG chatbot worksAI chatbot for small business
Answer questions after hours from your own pages, and step in yourself when a visitor needs a person.
See how small teams use itWordPress AI chatbot plugin
Install the Ethora Chat Assistant plugin from wordpress.org and connect it to your agent without editing theme files.
Get the pluginPricing
Free plan with 1,000 monthly active users and no credit card, then Small Business at $149/mo and Enterprise from $599/mo.
Compare plansAlso comparing Tidio?
If you are weighing a live chat and helpdesk tool with an AI agent, see how Ethora compares with Tidio.
Ethora vs TidioAI chatbots on customer websites, built with Ethora
Healthcare: HIPAA-compliant AI assistant (RAG) over a medical video library
Dr. Talks is one of the most prominent organizers of online healthcare conferences and summits.
Ethora enabled them to create a context-aware AI-powered chatbot to help users navigate thousands of pages of medical content, correctly referencing pages, authors, videos and timestamps. 100% secure and HIPAA-compliant.
This assistant enhances user experience by simplifying interaction with the platform and reducing search time.
- 1000+ summits indexed by AI bot
- Instant user engagement
- Vector embeddings enable intelligent domain expert AI responses
Communities: fan chat app with second-screen rooms and digital collectibles
A cross-platform social app uniting the automotive community around racing events.
Fan rooms for teams and drivers, second-screen events, and collectibles handed out and traded through chat bots.
- Cross-platform iOS and Android app
- Fan rooms and second-screen events
- Collectibles distributed in chat
Energy: dedicated chat server, AI-agent rooms and a React Native app for a procurement platform
Preshent is a US platform for energy-project procurement with AI-driven decision support.
Ethora provides the conversation layer: a chat room per project workspace shared by people and the AI agent, a dedicated chat server in Preshent’s own cloud, push notifications and a React Native app.
- 1,130 chat rooms, one per workspace
- AI agent as a participant in every room
- Dedicated chat server, 99.99%+ uptime
Professional services: a private, self-hosted AI assistant for a corporate intelligence firm
A London corporate intelligence and investigations firm whose analysts could not use public AI assistants on confidential client work.
Ethora designed a private AI assistant: a single-tenant server with AI agents, document search and an open-weight model on the firm’s own GPU, managed by Ethora in a London cloud region or installed on a workstation in the office.
- Local open-weight LLM, no public AI services
- Single-tenant server, UK hosting
- Cloud GPU or on-premise workstation
Virtual worlds: a 3D multiplayer world built from a book, with AI characters, in one weekend
An internal R&D showcase by Ethora’s founder: Alice in Wonderland, The Tempest and A Christmas Carol as 3D worlds you walk through in first person.
Each room is an Ethora chat, each character an Ethora AI agent with the book as its knowledge; a generator and the hosted MCP server build a new world from any book in about four minutes.
- Built in a weekend on the public SDK, API and MCP
- Characters answer in character from the text
- Daily AI budget keeps a public world affordable
AI agents on customer websites: support, intake and teaching assistants
Clinics, schools and small businesses build AI agents on Ethora themselves and put them on their own websites, often on the day they sign up.
3 examples, from a US mental health provider and a wellness brand to a university pharmacology course.
- WordPress plugin or one script tag
- Answers from the customer’s own pages and documents
- Self-serve, no developer needed
Migration
Moving your website chatbot from Landbot to Ethora
You do not rebuild the flow. You give the agent the content the flow was built from. A US mental health provider went live on Ethora the same day it signed up; see the AI website agent case studies.
List what the flow answers
Go through your Landbot flows and knowledge base and note the questions they answer and the pages and documents behind them.
Crawl your site in Ethora
Sign up free, create an app and an AI agent (start from the support agent template), crawl your website and upload the same documents.
Write the instructions
Tell the agent its tone, what it must not answer, and when to ask for a person or a contact detail. Set its name, avatar, greeting and colours with the live preview.
Swap the embed script
Remove the Landbot snippet and add
<script src="https://widget.chat.ethora.com/assistant.js" data-app-id="YOUR_APP_ID"></script>before</body>, or install the WordPress plugin.Test 10 real questions
Take ten questions visitors really typed into your Landbot chat and run them in the Try it chat. It shows which sources each answer used.
Watch conversations for a week
Read the widget conversations in the admin, add missing knowledge, rebuild, and join conversations yourself where a person should answer.
Landbot alternative FAQ
How is Ethora different from Landbot?
Landbot is a no-code flow builder for chatbots and AI agents on WhatsApp and websites, strong at scripted lead capture. Ethora has no flow builder: an AI agent answers website visitors from your own content and instructions, and the platform is open source, self-hostable and runs on the model you choose.
Do I need to build flows in Ethora?
No. You crawl your website, upload documents and write instructions. You then test the agent in the Try it chat, which shows the sources behind each answer, and embed it with one script tag.
Does Ethora work on WhatsApp?
No. Ethora runs on your website and inside your own web and mobile apps. If WhatsApp is a main channel for you, Landbot is the better fit.
Can a person take over from the AI?
Yes. A person can join the same conversation the visitor is having with the AI agent, and admins can read every widget conversation with its message history.
Does it work on WordPress, Shopify or Wix?
On WordPress, install the Ethora Chat Assistant plugin from wordpress.org. On any other site builder, paste the one-line script tag into the site’s custom code or footer area, for example theme.liquid on Shopify.
Answer visitors from your own content
Crawl your site, set the instructions, paste one line. Free to start, on our cloud or your own servers.
