White-Label Chat & Messaging SDK
Launch chat and AI messaging that is fully yours: your brand, your domain, your servers. Ethora is a white-label chat SDK you can rebrand, self-host, and resell to your own clients. You name the app and you control the data. No “powered by Ethora”, no forced branding, no vendor lock-in.
True white-label
White-label all the way down, not just a skin
There is a big difference between customizable and white-label. Some chat platforms let you swap the logo and a few colours, then keep their brand where it matters: system emails, push notifications, the mobile app in the store, the admin panel, the infrastructure behind the product. Ethora makes your brand the only brand your users, and your clients, ever see.
Full brand ownership
Ship the app under your own name in the App Store and Google Play, serve chat from your own domain, and send notifications and emails from your brand. No Ethora watermark, no “powered by”.
Your servers, your data
Run the whole messaging stack on your own infrastructure (AWS, Azure, GCP, or on-premises) so customer data never leaves your environment. You can promise your clients real data ownership because you have it yourself.
Built to resell
Stand up a branded, multi-tenant chat platform and give each client their own isolated space, or ship a separate branded app per client. Licensing supports agencies, SaaS platforms, and resellers.
No vendor lock-in
The core is open-source: inspect it, extend it, and migrate any time. Theme every screen with your colours, fonts, and logo through a config file, no forking required.
Your brand, end to end
A white-label product should survive outside your website
Ethora lets you ship messaging under your own brand across every channel your customers actually use.
Your app in the App Store and Google Play
Publish your branded chat app under your own developer account and company name. Your customers download your app, not an Ethora-branded one.
Your own domain
Serve the messaging experience from your domain and fold it into the rest of your product. Every endpoint, web app, and share link carries your name.
Your notifications and emails
Push notifications, transactional emails, and invites go out under your brand, signed with your own push credentials and sender domain.
Your own visual identity
Logo, colours, fonts, icons, and UI styling come from a config file, so you match your brand without maintaining a separate fork of the codebase.
No Ethora watermark
There is no “powered by Ethora” anywhere your users look: not in the app, the web client, the emails, or the admin panel. Your product stays your product.
Your servers, your data
Where the data lives matters as much as whose logo is on the screen
For agencies, SaaS companies, and businesses selling into security-conscious markets, a white-label offer is only as strong as the infrastructure behind it. Ethora runs on infrastructure you control:
- AWS
- Azure
- Google Cloud
- On-premises
Self-hosting gives you the environment where messages and user data are stored and processed, so you can set your own policies for data location, infrastructure access, network configuration, storage, backups, and deployment region, and offer your clients a branded product on your terms. Prefer not to run it? Ethora can host the platform for you, including dedicated deployments under an SLA. Explore the self-hosted chat server.
Built to resell
One platform, every client you serve
If you build software for clients, every new customer should not become a separate engineering project. Ethora supports white-label and reseller use cases for agencies, SaaS platforms, and businesses that want to sell messaging as part of their own product.
Build one platform, serve many clients
Run a branded, multi-tenant messaging platform and give each customer their own isolated space. Your clients interact with your brand while you manage one backend.
Ship a separate branded app per client
For clients who need their own mobile app, build and publish a separate branded experience under that client’s store accounts, from the same codebase.
Embed messaging in your SaaS
If chat is part of your product, integrate Ethora directly into your application instead of sending users to an external communication tool.
Sell messaging as your own product
Reseller licensing lets agencies and SaaS companies package messaging under their own commercial relationship. Talk to us about volume and reseller terms.
Discuss reseller licensingEverything included
A complete chat and AI stack under your label
White-labelling the interface is not enough if the product underneath is thin. One backend, every platform, fully rebrandable.
Cross-platform SDKs
Web (React), iOS (Swift), Android (Kotlin), and React Native from one backend.
AI agents built in
Add no-code AI chatbots, RAG assistants, and self-hosted LLM agents, all under your brand rather than as a separate Ethora experience.
Full messaging feature set
1:1 and group chat, media and file sharing, reactions, read receipts, push notifications, message history, and moderation.
No lock-in
Your engineers can inspect the code, extend the platform, and keep control of the architecture instead of depending on a closed third-party service.
Read the fine print
Not all “white-label” is white-label
A logo change is not enough. If the vendor’s name still appears in your app, your notifications, or your infrastructure, you are still visibly dependent on another platform. Here is how Ethora compares to a typical “white-label” chat vendor.
Ethora
Who it is for
Who uses a white-label chat SDK?
The same platform serves very different businesses. Pick the path that matches yours.
Agencies
Build branded messaging for multiple clients without maintaining a different chat stack for every project.
Explore the Chat SDKSaaS companies
Add chat to your existing product while keeping the experience consistent with your own brand.
Explore the chat widgetResellers
Package messaging as part of your own product or service and sell it under your own commercial relationship.
Talk about licensingEnterprises
Run an internal or customer-facing communication platform without exposing a third-party messaging brand.
Explore self-hostingRegulated industries
Healthcare, finance, and insurance teams that need branded messaging with data residency and compliance controls.
Explore healthcareProduct teams
Launch a branded chat app without spending years building and maintaining the messaging infrastructure underneath.
Explore React NativeWhite-label chat FAQ
Can I put the app in the App Store under my own name?
Yes. You publish the iOS and Android apps under your own developer account and brand. The app does not present itself as an Ethora product to your users.
Can I self-host a white-label chat server?
Yes. You choose where your data lives: AWS, Azure, Google Cloud, or on-premises. If you prefer not to operate the messaging infrastructure yourself, managed and dedicated deployments under an SLA are available.
Can I resell Ethora chat to my clients?
Yes. Reseller and agency licensing is available for businesses that want to sell messaging as part of their own product or service, including multi-tenant setups where each client gets an isolated space. Contact the Ethora team to discuss client volume and licensing terms.
Is there a “powered by Ethora” label anywhere?
No. The product is fully unbranded. Your users and your clients only see your brand.
Do I own the data?
With a self-hosted deployment, the infrastructure and all message and user data sit in your own environment, under your data location, access, and security policies. For managed hosting, data processing terms are set out in your agreement with Ethora.
Can I use Ethora for multiple clients?
Yes. Agencies, SaaS vendors, and resellers can run Ethora as a multi-tenant environment or provide separate branded environments for each client. Licensing and infrastructure requirements depend on how you deploy and resell the platform.
Can I white-label the AI features too?
Yes. AI chatbots, RAG assistants, and self-hosted LLM agents ship inside your branded product, so you get AI-powered messaging without introducing another third-party brand into your stack.
Ship chat and AI under your own brand
Get a fully white-label chat and AI SDK you can customize, self-host, and resell. Talk to our team about branding, hosting, and reseller licensing for your product.
